Client

The Marketing and Sales group of a large multinational technology company promotes cutting edge retail technology to various partners, technology centers, industry groups, and potential clients. This group uses technology to drive personalized, omni-channel retail campaigns that engage potential and existing customers across their buying journey.

Problem

Retailers have long struggled to maximize the value of the data they collect. Data tends to be fragmented and fails to deliver insights into customer behavior. Ineffectual data use then becomes a significant roadblock to delivering exceptional customer experiences. The Marketing and Sales group wanted to educate its audience on how to remove this roadblock.

Solution

Amplify partnered with the leading technology company to articulate a path to modernizing the data estate with Azure Synapse Analytics. To do this, Amplify built a demo to address the following:

• How to use customer insights to map, match, and merge customer data to create unified customer profiles​
• How to use the AI functionality of Azure Synapse for product recommendations and predict volume of store visits​
• How to use Power BI dashboards to make better decisions using historical, real-time, and predictive data

Results

• Marketing, sales, and service professionals can leverage a unified 360ᴼ customer view​
• Lift in sales conversion rates and enhanced ROMI (return on marketing investment)​
• Improved customer experiences in retail stores through effective merchandising​
• Ability to deliver the right product recommendation at the right time to the right customer via intelligent segmentation​
• Personalized experiences that drive acquisition and high value purchases for online customers​
• Improved inventory management and the ability to stay ahead of consumer trends